I am an experienced veteran of the cruise industry with 30+ years of success managing and leading onboard revenue operations for both major and luxury cruise lines. Throughout my career, I’ve played a vital role in building, expanding, and elevating revenue programs to new levels of recognition, profitability, and guest satisfaction.

My expertise spans multiple onboard revenue streams, from retail and luxury sales, to future cruise bookings, loyalty programs and guest experiences, where I’ve consistently delivered results through strategic leadership, innovation, and team development.

Today, I bring this expertise to luxury brands, hospitality groups, and retail leaders, helping them design strategies that not only increase revenue but also create extraordinary customer experiences. With a global network of executives in luxury, retail, and leisure, I connect ideas, opportunities, and people to drive impactful ventures.

Beyond consulting, I am a chess player, omnichannel believer, hi-tech enthusiast, Shopify partner, and LinkedIn aficionado.

Since 2023, I’ve made La Paz, BCS, my home base, but I travel extensively and am available for remote, freelance, and contract work. Relocation is possible if the project is truly transformational.