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This page highlights selected leadership, commercial, and consulting work across cruise, luxury, retail, and technology, both on board multiple cruise lines and on land, focused on live execution, customer experience, and measurable growth.
Cruise-Based Experience Overview
Led senior onboard revenue and guest experience operations across multiple luxury and family cruise lines, spanning fine art auctions, retail, future cruise sales, and loyalty programs. Built and led high-performing, multicultural teams; delivered live presentations and curated events; and created special sales programs that increased engagement, repeat bookings, and brand loyalty.
Future Cruises & Loyalty Program
Led onboard Future Cruise Sales and loyalty initiatives, on board Viking Cruises and Norwegian Cruise Lines, focused on repeat bookings and long-term guest engagement. Designed and hosted live events and experiential showcases, collaborated closely with shipboard and shoreside teams, and developed personalized offers and loyalty benefits that increased retention, onboard revenue, and lifetime customer value.

Luxury & Jewelry Brands Promoter
Delivered curated exposure for world-renowned luxury and jewelry brands through onboard retail, port-of-call experiences, and premium guest publications. Supported brands with live presentations, private consultations, and storytelling-driven showcases that elevated brand perception and drove high-value sales.
Trunk Show Host & Jewelry Brand Ambassador
Served as host and brand ambassador for luxury jewelry trunk shows, presenting collections through live events and private client consultations. Created engaging, story-driven experiences that built guest trust, strengthened brand connection, and drove premium sales performance.
Fine Art Gallery & Auctions
Department head of onboard fine art programs, from 1994-2008, building and managing successful gallery and auction operations across mega-liners and luxury ships. Led live auctions, exhibitions, and educational seminars while driving profitable, experience-led art sales and maintaining strong relationships with ship and shoreside leadership.
Land-Based Projects Overview
Led marketing and consulting projects across luxury retail, art, jewelry, technology, and creative commerce. Held senior roles including Marketing & Online Manager for the Israel Museum Shop and VP of Marketing at Lusix, while advising artists, designers, and brands. Built e-commerce platforms, clarified brand positioning, and supported retailers in creating stronger customer engagement and sustainable growth.
Marketing & Online Manager – Israel Museum Shop
Led marketing and e-commerce initiatives during the Israel Museum Shop’s major expansion. Focused on increasing brand visibility, online sales growth, and customer engagement through improved digital strategy and content.
VP of Marketing – Lusix (2018-2019)
At Lusix, I worked at the intersection of luxury, innovation, and education, helping transform lab-grown diamonds into a premium, trust-driven category through storytelling and live guest engagement. My role focused on translating advanced technology into emotional value, building confidence, and driving meaningful retail performance in luxury environments.
Technology & Ecommerce Initiatives
Served as external consultant supporting Syte’s expansion into the jewelry and diamond industry. Introduced strategic clients and partners, adapted the brand’s marketing materials for the category, led the company’s first JCK Las Vegas presence, and facilitated key industry introductions to accelerate credibility and market entry.
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